Crafting a Call to Action that Will Drive Your Business

Katie LawrenceHelpful Business Tips, Marketing Tips

Calls to action (CTA) are exactly what they sound like—words or phrases that drive visitors to take a specific action on your site. In other words, they function as a stepping stone between viewers passing by and those who feel invested enough to purchase a product or service. Effective calls to action should be seen throughout your company’s marketing materials, … Read More

Guerrilla Marketing Is Not Dead

Katie LawrenceHelpful Business Tips, Marketing Tips

Like guerrilla warfare, guerrilla marketing offers low-cost tactics that include an element of surprise. Your business meets potential customers where they stand, while generating leads and saving you money. So how can your business take advantage of the guerrilla marketing phenomenon? Here’s six ideas to get you started. Guerrilla marketing offers a cost-effective way for your business to increase its … Read More